June 30, 2003

Local bank marketing ploy

Once again I'm afraid I didn't have my camera with me but I might pop back there to see if they still have this gimmick on. I work in Mayfair, London, W1 which is a fairly upmarket place. On the corner of Grosvenor Street and New Bond Street you can see Armani, Gucci shops etc.. You can also walk into a branch of the HSBC bank.

HSBC are one of the top 5 banks in the UK. There was an easel there today with a flip chart. Written on the flipchart, using a variety of coloured marker pens was something corny along the lines of "Does the person you are looking at realise that they could be getting a better mortgage?" and this was written around a large mirror that had be glued on. It must have been a work experience guy having a laugh and cost all of £1.50. I bet that guy from the Halifax ads charges more.

Posted by grahame at June 30, 2003 09:19 PM
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