January 15, 2004
Guinness is Good For You
That's an old slogan which you might have trouble using today as the Adevrtising Standards Authority may take exception. Older adverts were so outrageous. For example cigarettes were advertised as helping to sooth a sore throat. The slogan started decades ago, long before the web. Guinness were a fairly early adopter of the web though with a free screensaver to go alongside an advertising campaign. Ac recently as November last year, the BBC did a report on this saying:
"A pint of the black stuff a day may work as well as an aspirin to prevent heart clots that raise the risk of heart attacks.
Drinking lager does not yield the same benefits, experts from Wisconsin University told a conference in the US.
Guinness were told to stop using the slogan decades ago - and the firm still makes no health claims for the drink"
My Nan used to drink it but she stopped when Billy Connolly started advertising Kaliber, a low alchohol drink substitute, also made by Guinness. She said that something was missing from it (Guinness). Batty as a fruit cake probably but adorable all the same.
