July 11, 2004
Classic poses
Here's a flier from the AA. The AA are a big organisation with decent revenue and a long history. So how come they consider it good sense to send out such basic advertising messages? OK, I'm no expert in these matters and I'm only showing you the front cover and maybe people much more clued up than me can point to the good points in this but I just don't see it.
Perhaps we should write in with some suggestions to solve the poor girl's dilemma? Here's a few:
1. A life
2. Not an acting job
3. Not the bloody AA anyway who increased my premium by 50% because I called them out a few times. Aha! Now my prejudice shows through. I switched to the RAC by the way and haven't called them out at all so everyone's a winner there I guess.
Of course the imagery is deliberate: vulnerable blonde woman on the front and inside is a comfortably mature roadside engineer to whisk her off her tyres. Not quite gratuitous use of the female form but that still goes on - I can't find the example of this I was looking for but will post it when I do.
